Can early exposure via online broadcasting stimulate more student interest in excellent, lesser-known colleges? Colleges that do not enjoy frequent national name recognition rely on their direct recruiting efforts and alumni recommendations to generate applications. As effective as these marketing strategies have been, they do not reach the vast majority of talented college-bound students.
We are exploring how 'live' online video interactive meetings can introduce colleges to a larger student audience. Recently at the GCT Broadcast Network we conducted a pilot event where admission reps from DePaul University and The Art Institute made presentations then fielded questions from attending classes at North-Grand High School in Chicago. To review one of these recorded events, go to the: GCT Broadcast Network
We are gearing up to host live college broadcast events where 1,000 students in classrooms from across the country can interact with one or several colleges via two-way interview sessions. Colleges will have an opportunity to open a virtual window to campus life introducing their staff, professors and resident students.
But why not just send a text, directing students to their website virtual campus tour? Or mail a glossy brochure?
Is there a formula for online events that will capture the interest of these net generation students? What interaction will inspire their further investigation into the colleges conducting these online presentations?
These are the questions we will be exploring.
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